Case Study: PPC And Seo For Roofing Company
Our client, a prominent renovation and roofing company operating across the UK, faced challenges in generating leads and managing advertising costs. They turned to us for a comprehensive digital marketing strategy to enhance their online presence and drive more business.
Goals:
- Increase leads
- Reduce cost per lead from PPC campaigns
- Boost organic traffic and engagement
Approach:
Web Design:
We started by revamping their website to make it more user-friendly and visually appealing. The new design emphasized clear navigation, fast loading times, and easy access to information about their services. This ensured that potential customers had a seamless experience, encouraging them to explore the site further and contact the company.
SEO for Roofing Company:
We implemented a robust SEO strategy targeting relevant keywords such as “construction company near me” and “best renovation company” Our efforts included optimizing on-page elements, creating high-quality content, and building backlinks. This helped improve their search engine rankings and made it easier for potential customers to find them online.
PPC for Roofing Company:
To reduce their PPC costs, we optimized their Google Ads campaigns. By refining keyword targeting and ad copy, we ensured that their ads reached the right audience. We also focused on high-intent keywords like “Google Ads for construction” and “PPC for roofing company,” which resulted in more qualified leads at a lower cost.
Results:
Our comprehensive digital strategy delivered impressive results:
- 97% Increase in Leads: By improving their online visibility and user experience, we significantly boosted the number of leads they received.
- 75% Reduction in PPC Cost Per Lead: Our optimized PPC campaigns effectively reduced the cost of acquiring new leads, making their advertising budget more efficient.
- 13% Year-over-Year Organic Session Growth: Our SEO efforts led to a steady increase in organic traffic, demonstrating the long-term benefits of our strategy.
- 60% Surge in Organic Contact Form Submissions: With more visitors finding and engaging with their website, the number of contact form submissions from organic traffic soared.
Conclusion:
This case study showcases the power of a well-rounded digital marketing strategy. By combining expert web design, targeted SEO for construction and roofing companies, and cost-effective PPC campaigns, we helped our client achieve remarkable growth. Their increased leads, reduced costs, and enhanced online presence are a testament to the success of our approach.
If you’re a renovation or construction company looking to elevate your digital presence, we can help you achieve similar results. Let’s work together to build a stronger online foundation for your business.